In Mexico, looking for a job being older than 50 years old is the most challenging job of them all. That's why, instead of creating a typical anniversary campaign, for our 50th anniversary, we chose to hire people who appreciate the work made by hand and with love, people over 50.

CANNES LIONS 2023 - 2 BRONZES
THE ONE SHOW - 1 SILVER
CIRCULO DE ORO - 2 GOLD / 1 SILVER
EFFIE - 1 SILVER
D&AD - SHORTLIST IAB - 2 GOLD

Client: Popeyes
Agency: Gut